Develop A Digital Prospecting Strategy

In the digital era, traditional prospecting actions such as phoning are in decline and the business of sales has evolved. So what are the new techniques to adopt? How to

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Target Audience, Ideal Customer And Buyer Persona: How Are They Different?

Marketing strategies are crucial to the success of any business. Planning an effective strategy helps to define the goals and objectives of a company, but also to identify the most

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Social Media Trends For 2023

Social media trends are an important indicator of what is happening in the real and virtual universe. For brands and businesses, monitoring these trends is essential to understand their target

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Change All Passwords: What To Do In Case Of Phishing

If you have been or think you may be a victim of phishing , the first thing you should do is change all the passwords for your digital accounts and

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The Challenge Of Web Visibility In BtoB Internationally

It’s a fact: buyers use the internet as their main source of information for identifying, first evaluating and pre qualifying suppliers. Therefore, it is essential that SMEs are found online,

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Tricks And Commands To Solve Digital Problems

All of us who use a computer frequently, either for entertainment or for work, have found ourselves on more than one occasion with a performance or operation problem that we

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What Is Business Digitization?

With new technologies, many modes of communication have appeared, and therefore new ways of operating within companies. Digitization of the customer center: development of a process to simplify access to

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Digital Transformation: The Direct Impacts On VSEs And SMEs

The digital revolution is impacting society at all levels. The digital transformation of companies represents an undeniable opportunity for all companies. It is also a necessity to adapt to a

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Robotization, Connected Objects, Blockchain, Augmented Reality: Which Innovations To Choose And For Which Uses?

Technology has seeped into the smallest cog of most businesses, whereas before IT was limited to computers and Internet connections. Introduction Whether it’s attracting customers, optimizing user experience, or developing

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Smart Home Automation: Why You Should Invest

Have you ever envisioned remodelling your kitchen, adding bigger decks, and replacing roofs with newer ones when you think about home improvement projects? But you always shoot down this idea,

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