In addition to the well-known advertising in Google AdWords, social networks are becoming a real and effective alternative to investing part of our online marketing budget to achieve conversions and

Instagram is a social network that now has more than 1.3 billion worldwide. Although the platform has many qualities, both for individuals and professionals, it also has many harmful effects

Social media trends are an important indicator of what is happening in the real and virtual universe. For brands and businesses, monitoring these trends is essential to understand their target

What Are Social Networks Social networks are not just ordinary sites, but special applications that are based on content sharing. Social networks brought with them the centralization of personal data

Anchored for some time, digitalization is at the heart of corporate communication, regardless of their size or sector of activity. Getting in touch with new prospects, transforming prospects into customers

Twitter has a tendency to bring out the worst in people. Maybe it’s because they feel safe in the Twitter cosmos, or maybe they’re jerks in real life . In

The word strategy describes the setting of a realistic goal, the analysis of how this goal will be achieved and the question of how best to avoid obstacles on the

Surely you have applied social listening informally, by responding to the reactions of your contacts to content you publish on social networks. Of course, social listening has another dimension in

The transfer of online research behavior before making purchasing decisions from the private sector to the business world has decisively changed the world of B2B communication. Studies show that a

Surely you have seen that when opening WhatsApp, Facebook or Instagram you have noticed that it says “from Meta” . And this is how Mark Zuckerberg wants to welcome us