February 3, 2023
SEO

What Is SEO?

SEO or Search Engine Optimization or Search Engine Optimization refers to all the techniques to be implemented to improve the positioning of a website on search engines such as Google, Yahoo, Bing, etc.

Why favor SEO as a traffic generator? This is because the objective of SEO is to make a site, proposition or product visible to all Internet users. It is also an essential complement for an e-marketing strategy. A duly optimized and referenced site must be in first position on a specific search.

If a user types two similar keywords, for example “laptop” or “laptop for gamer”, he will not land twice at the same time on the same website. Each website has been optimized to match specific keywords. These have also been chosen and worked on in advance during a referencing strategy.

Why Favor SEO As A Traffic Generator?

Favoring SEO as a traffic generator allows you to have better visibility with Internet users. They tend to only visit websites that appear on the first page of search engines. This is valid both in France and across other countries in the world. Note that of the first 10 search results, the first 3 websites are generally the most visited.

Only a well-optimized website can appear in the top results of Google, the search engine used by 90% of Internet users worldwide. In order to find a privileged position, a referencing strategy will be implemented by a company community manager. Remember that the sites submitted to Google are rated according to their relevance.

SEO: Concrete Benefits For Businesses

Improve Visibility Among Search Engine Results:

Focusing on SEO as a traffic generator allows you to benefit from good visibility among search engine results. The page must first be optimized to meet the specific need. It must also have sufficient search volume, this is data collected with a keyword planning tool (in Adwords).

Generate Qualified Traffic:

If Internet users find what they need on the site, there is a good chance that they will stay there for a long time, visit other pages and become interested in the products or services offered. A possible recommendation of the content is also possible.

Improve The Conversion Rate:

Thinking about a page’s conversion pattern is part of SEO strategy. If a page is optimized, it is easy to identify the actions to be performed. Several other optimizations may still be achievable on calls to action.

Increase Turnover And Return On Investment:

A site that converts is necessarily a revenue generator. Likewise, an optimized page will remain efficient, which will make the return on investment optimal.

As a business support organization, Prospere helps companies to implement an appropriate SEO strategy to start well and sustain their activities. Companies can also benefit from a tailor-made and efficient TPE service in other areas such as management, marketing, communication, digital, etc.

Also Read: ADVANTAGES OF HIRING AN ADVERTISING AGENCY

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