CRM software (customer relationship management) can be used in “SaaS” mode or in “On Premise” mode. But what is it all about? And how do you choose between the two?

Who would have believed at the beginning of the year that the economy would get a chin hook that would more or less lead to a global knockout? And that

Before the pandemic, the trade fair set the structure and timing of the annual planning for many medium-sized B2B companies and primarily determined the use of the marketing budget. Designers

B2B Marketing, B-to-B Marketing, or BtoB Marketing is the abbreviation for Business to Business Marketing. This means that marketing occurs between two or more companies – and not between companies